There are more cell phones in the world than toothbrushes. Do you believe that? Looking around my office I do, considering the fact that several of my colleagues have both personal and business phones on their desks at all times.
In the United States alone, over 250 million Americans have cell phones – 38% of which are used to access the Internet.
As health organizations look to connect and communicate with their on-the-move, technologically integrated health populations, it has become apparent that with the popularity of mobile devices, the next step in your health outreach plan should revolve around some sort of health app.
BY THE NUMBERS
Approximately 26% of American adults used their mobile phones to access health information in the past year. This number has nearly doubled from the 12% reporting in 2010.
Looking up health information or health-related news remains the most popular smartphone health activity. The majority of consumers, 91.1%, state that they are most interested in using a health app to gain health information.
Another important finding (different study) is that the majority of healthcare consumers prefer to receive health-related information via their smartphones (41.1% through text message and 20.3% through health apps). Mobile connectivity has become such an integral part of most of our lives. We conduct personal and business tasks from our cell phones while in our cars, on public transport, at the office, grocery store, doctor's office, anywhere!
"Growth in mobile health is impressive...", says Monique Levy, Vice President of Research at Manhattan Research. "The interesting part is when, how and from where mobile phones are being used. Getting these details will impact the success of mobile investments in 2011 and 2012."
It makes sense that most people want to streamline their communications directly to their smartphone as it is something they carry with them 24x7.
Your consumers use smartphones. Your consumers use smartphones to find health information. And your consumers prefer to receive communications via their mobile device. Your next steps are clear.
Have you selected the right mobile health app for your consumers yet?