There are more cell phones in the world than toothbrushes. Do you believe that? Looking around my office I do, considering the fact that several of my colleagues have both personal and business phones on their desks at all times.

In the United States alone, over 250 million Americans have cell phones – 38% of which are used to access the Internet. 

As health organizations look to connect and communicate with their on-the-move, technologically integrated health populations, it has become apparent that with the popularity of mobile devices, the next step in your health outreach plan should revolve around some sort of health app.

Here's a quick roundup of recent articles that I thought were interesting, relevant to mHealth, and wanted to share! You're welcome in advance for providing you with a one-stop shop of three useful mHealth stories.

University students are a busy, on-the-go bunch who conduct much of their social, personal, informational, and educational business from their smartphones.

If you are tasked with trying to connect to your students and educate them about your university's Nurse Advice Line, it is critical that your communication strategy adapts to the technologies they use.

Can you still rely purely on informational posters taped up around campus or stuffed brochures into frosh welcome packets? There must be better promotion options for your technologically savvy student population.

Sure, you can build an app for that, but will your patients care?

It's clear that mobile engagement is a major topic in healthcare these days. But will offering a mobile app really improve your patient's experience? 

Well, if you do it right, your mobile app can be highly effective at connecting your patients to relevant health information and appropriate resources. Done poorly, and you've wasted time and money building a smartphone app that no one will use.

The key is relevancy. 

This is the first post in a series dedicated to reviewing how healthcare organizations can use mobile websites and smartphone apps to engage mobile consumers.

In addition to your call center, your website is a critical access point for healthcare consumers. And while it's easy to think of your website as something your consumers only view via their computer -- don't. With approximately 95 million (and growing) U.S. consumers using their cell phones to surf the Internet, your website needs to be optimized to be mobile friendly.

It seems everywhere you turn lately, you hear about how B2C and B2B companies are successfully using mobile marketing as a key part of their consumer engagement strategy.